Trading Lead

We are seeking a Trading Lead to join Laugh, an agency deeply entrenched in the digital landscape and passionate about understanding sports fan consumption.

Requirements:

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• 5+ years of experience in programmatic trading or ad operations, demonstrating a successful track record in campaign management and optimization.
• Minimum 2 years of leadership experience, emphasizing team management and development.
• Expertise in DSPs, programmatic advertising ecosystems, and data analysis tools.
• Strong analytical skills to translate complex data into actionable campaign strategies.
• Exceptional communication skills for effective team mentoring and client engagement.
• Hands-on experience in campaign management and optimization, showcasing proactive results-driven approaches.

Responsibilities:

• Media Planning: Develop strategic media plans for programmatic advertising campaigns, including audience targeting and budget allocation.
• Self Service Campaign Monitoring & Optimization: Proactively monitor and optimize self-service client campaigns to meet performance KPIs and maximize profits.
• Managed Service Campaign Setup and Trafficking: Oversee the setup and optimization of campaigns in the AdLib platform for managed service clients, ensuring successful delivery and performance.
• Collaboration and Innovation: Collaborate with cross-functional teams to ensure cohesive campaign strategies and drive innovation.
• Team Leadership and Development: Lead and mentor a team of programmatic traders, fostering a culture of learning and continuous improvement.
• Performance Analysis and Insights: Analyze campaign performance data to provide clients with actionable recommendations for optimization.
• Performance Reporting: Oversee the development of client reports highlighting key metrics and areas for improvement.
• AdLib and DSP Subject Matter Expertise: Serve as a senior-level expert on AdLib and partner DSPs, providing guidance on trafficking, reporting, optimization, and troubleshooting.

Location: Remote

Time shift: Full time