Digital Marketing Lead

We’re looking for a hands-on Marketing Lead to build and run the marketing function for Kidaro, AdaptaIQ’s consumer learning product for children aged 7–10.

You’ll own the marketing strategy and customer journey while working closely with a small team of 2–3 content/creative people to turn strategy into consistent execution.

Requirements:

•  Experience in SaaS, digital products, startups, or consumer tech.
•  Strong understanding of customer journeys, growth marketing, and conversion funnels.
•  Hands-on experience with SEO, social media, and content marketing; familiarity with GEO/AI search is important.
•  Comfortable working across TikTok, Instagram, YouTube, and Facebook.
•  Experience with UGC/creator marketing and paid social.
•  Strong analytical mindset — you measure outcomes, not just activity.
•  Experience managing or leading a small team.
•  Comfortable building processes and marketing functions from the ground up.
•  Strong English and Spanish skills.
• Tools: Meta Ads Manager · TikTok Ads Manager / Creator Marketplace · GA4 · GTM · PostHog · Customer.io · Intercom · CapCut · Zoom Webinars · Slack · Linear · Google Workspace · ChatGPT · Claude

Nice to have

• EdTech, kids/parenting products, SaaS/PLG, AI products, or experience building a marketing function from close to zero.

Responsibilities

• Own the customer journey and marketing funnel, from awareness to signup and activation.
• Build and execute organic-first growth strategies across YouTube, TikTok, Instagram, and Facebook.
• Adapt content and messaging to each platform rather than simply repurposing the same assets.
• Create, format, and publish marketing content independently.
• Lead SEO and GEO initiatives and improve brand discoverability across search and AI-powered platforms.
• Source and brief UGC creators and manage the creative process through delivery.
• Own paid acquisition when organic growth reaches its limits, including budget and performance.
• Track funnel metrics and use data to continuously improve campaigns and conversion.
• Lead webinars from concept through promotion and execution.
• Manage and mentor a small content team, setting priorities and providing clear creative direction.

Location: Remote (from Argentina)
Employment Type: Full-Time